Rohlik
Company where, according to Aron Negyesi, reducing Zero Results ranked second only to raising conversion as a search priority. The share of no-results searches fell from over 10% to 3%. A first Query Relaxation A/B test brought it to 1%, but relaxed queries converted at only 20% of the rate of normal ones, so the test was stopped. A term-selection method from a paper kept no-results at 1% while lifting relaxed-query conversion to over 60% of the non-relaxed level.
People
- Aron Negyesi — worked on its search