Atita Arora
Search and relevance practitioner who consults across search and retrieval (and increasingly AI-boosted features) in e-commerce, health, media, finance, legal, enterprise, government, geospatial, and marketplace systems. Writes the Unscripted AI Substack.
Her central thesis: most search problems are not unique but instances of a small number of recurring patterns, and the highest-leverage step is correctly diagnosing which pattern you are in before choosing a solution — see Search Problem Archetypes.
Articles
- Before You Fix Your Search, Know What’s Actually Broken — introduces the 10 search problem archetypes
Related Concepts
- Search Problem Archetypes — her diagnostic framework
- Search Evaluation · Judgment Lists — the missing foundation she sees behind most failures