Hassam Chundrigar

Search engineer at Daraz, a South Asian e-commerce platform owned by the Alibaba Group. Published a practical guide to computing NDCG in production e-commerce search using purchase/cart/click relevance weights.

Articles

Key Contributions

  • Adapted NDCG for e-commerce by using user funnel actions as relevance grades
  • Top-10 only evaluation; clicked-only instances; A/B test ready implementation
  • Python UDFs + SQL aggregation pipeline