Siegfried Schüle
Search analytics engineer at searchHub. Co-author (with Andreas Wagner) of the “Common Pitfalls of Onsite Search Experimentation” series.
Key Contributions
- Basket attribution trap: Standard analytics tools attribute entire baskets to “sessions with site search,” diluting the search-attributable signal. Demonstrated that a 10% search improvement becomes statistically undetectable when mixed with non-search basket items. Solution: track customer journey from search bar to basket at item level.