The Search Juggler

Solo search consultancy run by Charlie Hull. Vendor-neutral, independent advisory focused on helping organizations improve search quality and strategy. Also provides market positioning services for search vendors.

Services

  • Search Strategy & Audit — diagnose poor relevance, identify blind spots, recommend process improvements, advise on team building and measurement
  • Search Engine Consulting — hourly or daily guidance: technology selection, relevance fundamentals training, team development, cross-org advisory
  • Market Positioning — helps search/AI product companies understand their sector, refine messaging, and raise community visibility
  • Event Expertise — conference design and organization; keynote speaking; runs Haystack conference and London Search & AI Meetup

Positioning

  • Explicitly vendor-neutral and pragmatic — no product to sell, no platform allegiance
  • Leverages personal network to bring in specialist expertise for gaps outside direct scope
  • Accessible engagement model: book via Calendly, hourly or day-rate billing

Background

Charlie Hull previously ran Flax, a UK open-source search company, and was Managing Consultant at OpenSource Connections before going independent.